Selected engagement story
Rebuilding trust in a field inventory application.
A rushed replacement application helped moving crews catalog household items as they were packed and loaded onto trucks. Excessive clicks, dropped data, and poor usability had eroded confidence among the people expected to rely on it in the field.
THE QUESTION THAT CHANGED THE CONVERSATION“How does our customer feel today?”Anthony Bruno · Lead coach and consultant
01Listen where the truth lived
The product team learned that field users had formed a private Facebook group where they openly discussed the application’s poor experience and unreliable data retention.
02Turn feedback into visible priorities
Anthony helped start the team down a path of direct user outreach, structured learning, rapid prioritization of easier fixes, and a clear plan for the more complex issues.
03Make transparency part of the product
The team committed to listening, communicating what would change, and being candid about how the application would improve as it matured.
OUTCOME PRODUCED BY THE PRODUCT TEAM−26 → +30Product NPS improved as the team addressed immediate usability problems, created a credible improvement path, and began rebuilding user trust.